Privacy Policy

Information We Collect

To provide you with excellent service and fulfill your orders, we collect certain information when you interact with our website:

Information You Provide to Us

• Account Information: When you create an account, we collect your name, email address, phone number, and password
• Order Information: Shipping and billing addresses, payment information (processed securely by our payment processors), and order history
• Communication: When you contact our support team, we keep records of your messages and our responses to better serve you
• Profile Information: Any additional information you choose to provide, such as preferences or interests

Information Automatically Collected

• Device Information: Browser type, operating system, IP address, and device identifiers
• Usage Data: Pages visited, links clicked, time spent on our site, and referral sources
• Cookies & Similar Technologies: We use cookies to remember your preferences and enhance your shopping experience
• Location Data: General location information based on IP address to provide localized content and shipping options

How We Use Your Information

We use the information we collect to provide, improve, and personalize our services. Specifically, we use your information to:

• Process Orders: Fulfill your purchases, arrange shipping, send order confirmations and tracking information
• Customer Support: Respond to your inquiries, resolve issues, and provide assistance
• Improve Our Service: Analyze usage patterns to enhance website functionality and user experience
• Personalization: Recommend products based on your browsing and purchase history
• Communication: Send order updates, shipping notifications, and (with your consent) promotional emails about products you might like
• Security & Fraud Prevention: Protect against unauthorized transactions and maintain the security of our platform
• Legal Compliance: Meet legal obligations and respond to lawful requests from authorities

How We Share Your Information

We only share your information in the following limited circumstances:

Service Providers

We work with trusted third-party companies that help us operate our business:

• Payment Processors: To securely handle credit card and payment transactions
• Shipping Partners: To deliver your orders (such as USPS, FedEx, UPS)
• Email Service Providers: To send order confirmations and communications
• Website Hosting & Analytics: To maintain our website and understand how it's used
• Customer Service Tools: To manage support tickets and provide better assistance

These service providers are contractually obligated to protect your information and can only use it for the specific services they provide to us.

Legal Requirements

We may disclose your information if required by law, such as to comply with a subpoena, court order, or legal process, or to protect the rights, property, or safety of ShopTrustOnline, our customers, or others.

Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction. We will notify you of any such change and provide you with choices regarding your information.

Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website:

Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly (shopping cart, checkout process)
• Performance Cookies: Help us understand how visitors use our website so we can improve it
• Functionality Cookies: Remember your preferences and settings for a personalized experience
• Marketing Cookies: Used to show you relevant advertisements based on your interests

Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website and limit your ability to use some features. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Clear all cookies when you close your browser
• Set preferences for specific websites

Your Rights & Choices

We respect your rights regarding your personal information. Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information in your account
• Deletion: Request that we delete your personal information (subject to legal obligations)
• Data Portability: Receive your data in a structured, commonly used format
• Opt-Out: Unsubscribe from marketing emails at any time using the link in our emails
• Restrict Processing: Ask us to limit how we use your information
• Object: Object to our processing of your information for certain purposes

Data Security

We take the security of your personal information seriously and use industry-standard measures to protect it:

• Encryption: All sensitive data is encrypted using SSL/TLS technology during transmission
• Secure Storage: Personal information is stored on secure servers with restricted access
• Payment Security: We use PCI-DSS compliant payment processors and never store full credit card numbers
• Access Controls: Only authorized personnel have access to personal information, and only when necessary
• Regular Monitoring: We continuously monitor our systems for vulnerabilities and potential threats
• Employee Training: Our team is trained on data protection and privacy best practices

While we implement strong security measures, please remember that no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and keep your account credentials confidential.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Account Information: Retained while your account is active and for a reasonable period afterward for customer service and legal purposes
• Order History: Kept for accounting, tax, and legal compliance purposes (typically 7 years)
• Marketing Data: Retained until you unsubscribe or request deletion
• Analytics Data: Aggregated and anonymized data may be retained indefinitely for business analysis

When we no longer need your information, we will securely delete or anonymize it.

Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that we have inadvertently collected information from a child under 13, we will delete it immediately.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@shoptrustonline.com.

International Data Transfers

If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

By using our services, you consent to the transfer of your information to the United States and other countries where our service providers operate. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

Third-Party Links

Our website may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to those third-party sites.

We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit before providing them with your personal information.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about the personal information we collect, use, disclose, and sell
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: We do not sell personal information, so there is no need to opt out
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at privacy@shoptrustonline.com. We will verify your identity before processing your request.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you via email if the changes are significant
• Post a notice on our website highlighting the updates

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.